How many runs does a question need?

Five runs per question per assistant is a practical minimum for a first baseline. The SparkToro study found identical lists repeat under 1 time in 100, so a single run cannot tell you whether an appearance was typical or luck.

Should I test while logged in to my own accounts?

Preferably not. Assistants can take earlier conversations and personal context into account, and someone who works on your brand has asked about it many times. Fresh sessions and clean profiles give you something closer to what a new customer sees.

An assistant says something wrong about my product. Can I correct it?

Not directly in the answer. You correct the sources it draws on: your own product and policy pages, your Google & YouTube channel and catalog data, and outside listings such as retailers and marketplaces. Then check the same question again next month.

Which assistants should an established brand check?

The ones your customers use in the market you care about. For most brands that includes Google's AI Overviews and AI Mode, because they sit inside Google Search, plus ChatGPT and whichever others show up as referrers in your analytics.

September 20, 2026· 7 min lettura

How to Check What AI Assistants Say About Your Products (Without Trusting a Single Screenshot)

Di Olivier Leclerc

Redatto con l'IA, rivisto e pubblicato da Olivier Leclerc.

One AI answer tells you almost nothing. A repeatable way for Shopify brands to check how assistants describe and recommend their products, per market, and what to record.

How to Check What AI Assistants Say About Your Products (Without Trusting a Single Screenshot)

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