The blog

Getting found when your customers ask an AI

What we learn running GEO inside real Shopify stores, written for the people who own them.

Showing 9 of 9 articles

How to Check What AI Assistants Say About Your Products (Without Trusting a Single Screenshot)
Sep 20, 2026

How to Check What AI Assistants Say About Your Products (Without Trusting a Single Screenshot)

Olivier Leclerc7 min
FAQ Rich Results Are Gone From Google. Here's What Your Store's FAQs Should Do Now
Sep 2, 2026

FAQ Rich Results Are Gone From Google. Here's What Your Store's FAQs Should Do Now

Olivier Leclerc6 min
Shopping by Proxy: What an AI Assistant Checks Before It Puts Your Product in Front of a Buyer
Aug 19, 2026

Shopping by Proxy: What an AI Assistant Checks Before It Puts Your Product in Front of a Buyer

Olivier Leclerc6 min
Why Ranking #1 on Google No Longer Means AI Will Recommend Your Brand
Aug 8, 2026

Why Ranking #1 on Google No Longer Means AI Will Recommend Your Brand

Olivier Leclerc6 min
Why AI Assistants Repeat Facts, Not Adjectives: Writing Product Pages They Can Quote
Aug 1, 2026

Why AI Assistants Repeat Facts, Not Adjectives: Writing Product Pages They Can Quote

Olivier Leclerc7 min
Why Your Store's Blog Isn't Showing Up in AI Answers (and Which Pages Do)
Feb 25, 2026

Why Your Store's Blog Isn't Showing Up in AI Answers (and Which Pages Do)

Olivier Leclerc7 min
How Do I Get ChatGPT and Other AI Assistants to Recommend My Products?
GEO FundamentalsJan 15, 2026

How Do I Get ChatGPT and Other AI Assistants to Recommend My Products?

Olivier Leclerc8 min
Does AI Visibility Carry Over When a New Model Comes Out?
GEO FundamentalsDec 25, 2025

Does AI Visibility Carry Over When a New Model Comes Out?

Olivier Leclerc6 min
SEO vs GEO: What Changes for an Established Shopify Brand, and What Doesn't
GEO FundamentalsDec 5, 2025

SEO vs GEO: What Changes for an Established Shopify Brand, and What Doesn't

Olivier Leclerc9 min